Visit our Showroom!

New Products Inc. showroom

We trace the beginnings of our company, New Products Inc., to the plumbing industry in Chicago, Illinois. With 13 years experience in plumbing and heating at a union shop, Jim Henderson ventured west in early 1976, and found work as the foreman of a crew that installed redwood hot tubs for one of the earliest California hot tub companies. Within two years, a separate company was formed in the backyard of a home in San Anselmo. We opened our first retail store in January 1981 to support the construction arm of our firm. Our need for more space and parking necessitated the move to our current location on Digital Drive in Novato, California.

Long time associate and friend, Jay Hurley, is our store manager. Currently, we occupy over 9,000 sq. ft. of showroom, office, and production space, with 24 models on display. We have at least 4 models in our tryout room that can be wet tested. Our parts and service department is proficient in maintaining the older spas, as well as those units more recently installed. We have one of the most extensive parts and accessories inventories in the San Francisco Bay Area.


“I have nothing but the highest praise for Caldera spas but more importantly I have the utmost confidence in Mr. Henderson’s integrity, professionalism and product knowledge, including installation. If you are even thinking of buying a spa, this should be your very first stop. You won’t be disappointed.”

Harvey G.  San Rafael, CA


New Products Inc.

11 Digital Drive
Novato, CA 94949

(415) 883-0477